Yesterday my granddaughter asked me why I phrased something in a particular way. Mind you, she just turned four, so I don’t think she was questioning my grammar or sentence structure. I was explaining why eating two ice pops in rapid succession could lead to a stomachache and some pretty unpleasant consequences. She looked at me and essentially asked, Why do you think I’m going to eat them that fast? Good question. Suddenly I realized I had taken a very simple point, two ice pops are one too...

AI came in with a blaze of light, thrilling users who suddenly saw a faster way to create content, build spreadsheets, develop business plans, make PowerPoints and tackle admin work that used to take hours. Sometimes it let us do all of that with a little less thinking, too. Then came the backlash. AI is destroying how we think. It’s killing creativity and making everything sound the same. I disagree. AI is a tool, and much like any tool, what you get from it depends on how you use it. For...

Most content writers focus on the words. I focus on what the words are supposed to accomplish. After more than three decades in sales training and business development, I don't just create content that sounds like you. I create content that works for you. Every blog, LinkedIn post, newsletter, website page, or email is built with a strategy behind it. Who are you trying to reach? What conversation are you trying to start? What action do you want someone to take next? How does this piece fit...