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The Sales Dilemma - Love Your Product or Service but Hate to Sell




Here’s a dilemma for you – it’s when entrepreneurs love their product or service but fear selling it.


I’ve seen this situation many times.


Could this be you?


Entrepreneurs dive into the world of business because they believe in their product or service, not necessarily because they adore the sales process. The thought of engaging in business development and actively selling their offering can seem overwhelming and off-putting.


Many entrepreneurs lack the specific skill set for sales, and some may not even want to acquire those skills.


Could this be you?


The harsh reality is this: regardless of how exceptional your product or service might be, it won't thrive unless it reaches its intended audience.


Here’s what you need to do:


1. Acknowledge the Importance of Sales: Recognize that sales are the lifeblood of any business. Without sales, there are no clients, and without clients, it's not a sustainable business; it's a hobby.


2. Embrace Continuous Learning: You don’t need to become a sales expert overnight, but being open to learning and improving sales skills is crucial. This might involve workshops, online courses, or simply learning from successful salespeople.


3. Consider Outsourcing or Hiring: If selling truly isn't your forte, that's okay. Consider outsourcing or hiring someone who excels in sales. This could be an in-house sales team or an outsourced agency specializing in business development.


4. Focus on Providing Value: Approach sales with a mindset of offering value rather than just pitching a product. Understand your clients' needs and demonstrate how your product or service can solve their problems.


A successful business isn’t just about the product or service; it's about connecting that product to the people who need it.


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