Being a solutions provider and being proactive with suggestions can win you more business for several reasons:
Solving Problems: Customers want solutions to their problems. By being a solutions provider, you show your customers that you are focused on their needs and are willing to go the extra mile to help them. By being “ahead of the game” and making suggestions BEFORE your customer asks for help. shows that you are a true business resource and are looking at what lies ahead.
Building Trust: When you provide solutions to your customers, you build trust with them. Trust is a critical component of any business relationship, and it's what keeps customers coming back. Customers trust their business resources that address their needs proactively.
Showing Expertise: When you offer suggestions and solutions, you demonstrate subject matter expertise. This gives customers confidence in your abilities.
Adding Value: By being proactive with suggestions, you are adding value to your customer's experience. You are not just fulfilling their immediate needs; you are also showing them that you care about their long-term success.
Differentiation: Being a solutions provider and proactive with suggestions can help you stand out from the competition. Customers are more likely to remember and recommend businesses that provide suggestions and solutions and add value to their experience.
Now, who would you rather be, a vendor that can be easily replaced, or a business resource that is proactive and at the ready with solutions and guidance?