Here’s what happens when you make the time to “catch up” with clients, prospects, referral partners, networking contacts, and friends:
You’ll get advanced notice of upcoming business changes (relocation, downsizing, upsizing, etc)
You reinforce the relationship
You demonstrate appreciation for their business, friendship, or connections
You’ll be informed about changes in staff or management that can impact your relationship
Depending on your relationship, you may find out about a major adjustment in their personal life
Whether 5 minutes or 50, these catch ups or gut checks as I tend to call them provide for a deeper connection and reinforce the relationship.
Incorporate these calls into your week and schedule them or they won’t get done.
You’ll pave the way for improved sales and business outcomes.
MAKING GUT CHECK CALLS SHOULD BE A HABIT.
PS it costs nothing but a wee bit of time.